About us...
We're Martina, Loreto, and Paula , three 21-year-olds living in Madrid. We started this project just a year ago, selling customized secondhand skirts from home.
From the very beginning, we've put a lot of passion into three things: the product, the brand image and story, and each of our launches. We're decisive and hardworking, with a strong character that drives us to achieve everything we do. Although we always go all out together, each of us has developed her own skills: Martina handles design and product, Paula handles finance and logistics, and Loreto handles marketing and social media.
Short time but long journey....
Our history is short, but it has a long journey full of anecdotes:
Endless nights at university making jeans, three months of Erasmus working remotely on the brand, products that didn't turn out as we expected, and messages with unimaginable stories from all kinds of people trying to get our jeans.
So many things have happened to us that we could make a movie about all the experiences and lessons we've learned along the way...
Looking to the future..
We're currently in the midst of professionalizing at an unstoppable pace. In just one year, we've gone from having 1,000 followers to 70,000 on TikTok and 40,000 on Instagram.
From making each pair of pants with our own hands to having a workshop where hundreds of pieces are produced every day.
What began with shipments from the university post office now reaches all parts of the world from a large logistics center.
We went from selling ten skirts a week to selling out of hundreds in minutes every Sunday.
All of this has been possible thanks to our dedication and love for our brand and of course the incredible support of our community!